Rich Brian appointed brand ambassador for Meters/bonwe

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Metersbonwe is pleased to announce that Rich Brian, the young legendary Indonesian rapper whoes first album peaked No.18 on US Billborad 200, has taken up the role of brand ambassador for Meters/bonwe.

Rich Brian, new brand ambassador for Meters/bonwe

In this capacity, Rich Brian will take part in a series of events organized across the Asia Pacific region aimed at increasing engagement with the Meters/bonwe's growing Generation Z client base, while bringing to life the fashion & traditional values that Meters/bonwe strives to uphold, through a series of community and social events.

Aged 21, Rich Brian is the first Asian artist to top the iTunes rap chart. Earler this year, Rich Brian joined the new hip-hop competition show in China, Rap for Youth, which soon growed his popularity among the Chinese Gen Z Group.

Steve Pan, PR of Meters/bonwe said "We are honoured and thrilled to have Rich Brian represent the Meters/bonwe brand. Not only is Rich Brian an accomplished rapper who commands admiration at home and abroad, he also exemplifies the youth culture values -- independent, uncompromising, culturally confident -- that we at Meters/bonwe are so attached to and that we aim to live by."

About Meters/bonwe

Metersbonwe is a Chinese clothing brand founded in 1995. Focusing on youth lifestyle and trends, the Shanghai-based company providing fashion apparel that targets young consumers aged 18 to 25.

 Meters/bonwe's office in Shanghai, China.